As stated, the target audience for our film is 15-24 year olds, as we know they are the main cinema goers, however this age catagory is important due to the fact that they are the key users of the social networking websites. We felt that to direct our production piece away from that of horror conventions which we felt some other films didn't do, we specified between the use of shots of images such as the sink with the effect of blood. Instead of using a bright white sink with vivid blood, an effect which would most likely be seen in a thriller, we used a large outhouse sink with what looked like blood yet not using much focus on it, which was also due to the very low key lighting. I think this would attract the right audience for our film as they will know it is not a horror as we have tried, and hopefully successfully, diverted away for this and specified our film to the thriller genre. Finally, we have tried to involve the audience with the film by the use of point of view shots, in effect putting the audience in the killers shoes.